Make Your Newsletter Profit By Advertising The Right Way
Advertising with a newsletter can be very profitable, but
needs to be done right. Do not make the mistake many publishers do and turn
your newsletter into an ad machine. Try to maintain a good, quality
newsletter with soft sell. Subtle selling is smart selling Once you have
established your newsletter and have around 500-1000 subscribers you can
begin to offer paid ad space with your newsletter. You can either do this
with your own products/services or sell space to advertisers.
Solos are the most popular way to send ads, try not to send
too many to your readers. I usually send 1-2 per week. You can also sell Top
Sponsor and Classified space. Again 2 Top Sponsor and 2-3 Classified are
usually enough so that your newsletter does not get cluttered and there is
better exposure for your advertisers. If you are a little conservative your
readers will be less likely to unsubscribe and be more receptive to
promotions.
Banner ads are very popular I keep 1 in the center of my
newsletter. Do not put more than 2 as it will make your newsletter look
cheap and confuse readers. This can be done with your HTML version of your
newsletter. Most email clients support HTML but for the few who do not,
offer a web link and publish your newsletter on your website as well as
offering text.
How to get return advertisers. Find ways to get your readers
to open the email.
Contests
Eye catching subject line
personalize
Email analyzer to go thru filters
Do not use the word solo ad in the subject or as a heading
Put your disclaimer at the bottom
These methods will ensure a better open rate and encourage a
higher click through, better click through = happy advertisers. Great click
through = return customers.
Try to target the Solos for your subscribers, put some
suggested topics on your ad page, to encourage advertisers to send you ads
that will target your subscribers. This will greatly increase click through,
and return customers.
Specials:
2 for one solos
Discount packages
Everyone loves a bargain. Try to put together some tempting
packages for your clients. 2 for 1 solos are popular as are variety packs.
Follow up with your customers. Remind them of the advantages
of placing ads more than once. Give them free tips, when they advertise with
you, as a special bonus.
When your reader count reaches 1000+ you can do ad swaps.
with other publishers in the same market as you. This is free promotion and
is often used for building subscriber lists. You put a recommendation in for
a publisher in your newsletter and he will do the same for you. This is a
great way to build your list with targeted subscribers.
Article written by Cathy Qazalbash (Cathy Q) Cathy is a
successful publisher of the A1-Newsletter and A-Y-B newsletter She is also
an experienced Freelance writer, specializing in Copywriting And promotional
articles http://advertise-your-business.com (copywriting advertising tips)
http://a1-newsletters.com |
